Dogs of Creation
at your service
research and strategy
Before you even start thinking about a web site, you need all the facts in hand. The internet is a global marketplace, which means your new competition could be anywhere from Veere, Netherlands to Moloka'i, Hawaii, to the house down the street. We will supply you with in-depth research as to who the web leaders are in your industry, as well as what those with similar online aspirations are up to. Do you have an existing site, but have no idea what's really there or what it's being used for? Maybe a web site audit is in order. We evaluate your site, how it works (or doesn't work) and provide direction as to what you need to do to resurrect, redesign, recode or dispose of it.
Do you want your project to be conservative? cutting edge? bleeding edge? over the edge? We can let you know who's there and what it will be like to be there. As we work with you on ideas to best market your organization online.
web identity
Got a snazzy logo but a dumpy web site? What about the right brain of a programmer, but the left foot of an artist? Barking Dog Studios can help you put a new face on your old web site by working with you or your development staff to create a unique web identity that complements your company's existing print marketing material or your marketing manager's tie. More people will see your web site than your stationery or business card, why not leave a lasting impression?
dynamic content
Have you been paying a web developer to update your site monthly? Weekly? How about daily? Did you know there's a better way that doesn't involve going back to school? We can create a web-based administration system for your web site that allows for updating of text, and graphics, by the author of the content, the person who knows it best. How easy is it? Can you use a web browser? Its that easy. Selfsustainability - its a big word, but we believe in it and you should too.
Dynamic content also lets you do other cool things like: repurposing text and graphics throughout your site, collecting visitor entered data and downloading it in a file format you can read on your desktop, and control who updates what and when. Dynamic content lets your web site scale to 'Infinity and beyond'.
rich media
Need a Flaming logo? Sorry we don't do flaming logos, but we can stream your corporate videos, create a navigation system that 'moves' your audience, design an interactive comic strip or reinvent your favourite 80s video games online (lawyers permitting). Rich media can add a whole new dimension to your site. If we can dream it we can create it - in Flash, QuickTime or in some other technology that hasn't even been invented yet.
web applications
The web isn't just for marketing anymore. Imagine this - you're sitting in an internet cafe in Osaka, sipping green tea while you query your customer database and launch a new e-campaign to all customers whose postal code starts with the letter P. It's possible. Most business systems can easily be translated to the web, which can increase your access to your information.
Concerned about security? Fear not. We can design multi-level user login systems to keep your data safe and sound.
online promotion
It's a common misconception that if you build a web site, your visitors will magically just find it. The truth is that you need to drive traffic to your site through cross promotion and proper search engine listing. What happens when those search engine robots crawl your site? You better be prepared with proper META data, image tags and content that matches your keywords. Scary stuff, but remember that moving up even a few positions in the searches can double the traffic to your site.
Call us the "cyber-dogs" when it comes to Online promotion. Search engine seeding is an old trick we know well. We can let you know where to spend those precious marketing dollars to maximize your exposure.
e-learning
Remember the days of stodgy professors and late night cram sessions? We do. Thousands of adult learners with busy jobs and lives don't have time for structured education and are opting for self-paced distance learning programs. Enter e-learning. From course adaptation, to distribution, to creating a virtual coffee lounge we can help you get online and educating.
e-learning isn't always reserved for academic types. With e-books, your old dusty manuals, bylaws, or memoirs can be reborn and presented to a global audience.
marketing collateral
So your web site now rocks, courtesy of Barking Dog, but your marketing collateral (fancy term for everything from Powerpoint presentations to t-shirts) is looking tired. Let us extend the look and feel of your web site to your other marketing materials and let there be no confusion of your message.
Or maybe you want to rent some screen time at your local theatre to announce your new web site. We've been there, done that - no really.